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Product Photography. Crafting Visual Stories

Product photography is everywhere. Every time you open an online store and browse items, see an advertisement, or flip through a restaurant menu, you're interacting with it. It's no surprise, then, that it occupies a larger volume in commercial photography—if someone is selling a product, it needs to be presented. Let's clarify from the start. We're not talking about technical, soulless photography here, where an object is simply photographed…

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Color and White Balance

Isn't light just a normal thing? So natural that we hardly think about it. It's either there or it isn't, and its other properties don't really concern us. But this is only true until you pick up a camera and take your first shot. From that moment on, light transcends to another level—it becomes more complex, more multifaceted. From that point, besides merely existing, light acquires other properties: intensity,…

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